What better way to celebrate the beautiful and unique animals that roam the Earth than through socks that promote wildlife conservation? Here at The Sock Review, we are proud to introduce you to Shongolulu, a brand that is dedicated to raising awareness for wild animals in need; an effort we most certainly applaud.
We had a chance to ask some of the contributers of Shongolulu about the brand and its mission, and we are happy to present the following insight into a company that gives back, as well as provides quality product and design.
Shongolulu partners with non-profit organizations working to protect endangered species and their habitats. 10% of every dollar we make is donated to their wildlife conservation efforts worldwide. That means every Shongolulu product you buy today, tomorrow, and until forever, helps save animals and their homes. - Shongolulu, via their website
TSR: What prompted the start of Shongolulu? Where did the idea come from and what does it represent as a brand?
S: The idea to found Shongolulu came from the need to get people involved in wildlife conservation into their daily lifestyle. We thought that this is the right way to raise the awareness in the best possible way. If you are buying something that you like, you will wear it. if you will wear something with an image of the animals, people will think about that and eventually Google it. :) So this is the indirect approach. But we also decided to dedicate 10% of every dollar we make to fight against poachers.
We chose the name Shongolulu because its represents persistence and unity. It's not the fastest, but it never gives up on its mission; one step at the time “A Million Feet Marching” together - This is why we started Shongolulu.
TSR: Can you tell us a little more about legend of Shongolulu? This isn't a story we've heard before, and it sounds really interesting!
S: Legend tells of the Shongolulu’s 18 million-year journey. What appears like a simple pair of feet is actually a million feet marching together, with the ultimate goal of creating co-existence between humans and animals. The Shongolulu is a symbol for strength in numbers and the power of ONE; living proof that even the smallest animals can have the biggest impact.
With its million feet, the Shongolulu is not the fastest — but it never gives up on its dream: one step at a time. We share this dream, and together we march.
TSR: What are some things that Shongolulu, as a brand, does to help wildlife conservation efforts? In your opinion, why is saving wildlife so important?
S: Shongolulu, as a brand, gets society involved in wildlife conservation with fashion and fun into their daily lifestyle. Our contribution is both direct and indirect. I don’t want my kids to see elephants and rhinos in the museum like we see today the dinosaurs. Saving wildlife is so important because as the most dominant species, we have the privilege and the responsibility to protect the other species.
*An aside from The Sock Review: We decided to take our Cheetah socks out for a spin at a nearby park; the combed cotton felt soft on the legs, and the cushion foot was a great comfort, especially during activity. We liked that you could see the pattern above the shoe when worn; and how neatly this pair just so happened to match with our sneakers!